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2026-01-28 09:26:20 -

A Deep Dive into the Italy Programmatic Advertising Market Platform

The core technological engine of the Italy Programmatic Advertising Market Platform is the Demand-Side Platform (DSP). The DSP is the software used by advertisers and their agencies to buy digital advertising in an automated fashion. It is the central command center for planning, executing, and optimizing programmatic campaigns. Leading global DSPs like The Trade Desk, Google's...

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